Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. Since its creation in 2013, more than 140 communities have participated in Street Smart NJ.
Why We Need Street Smart NJ
Street Smart NJ emphasizes educating drivers, pedestrians and bicyclists through mass media, as well as targeted enforcement. Police officers focus on engaging and educating, rather than simply issuing citations. Street Smart NJ complements, but doesn’t replace, other state and local efforts to build safer streets and sidewalks, enforce laws and train better roadway users.
How It Works
The campaign is coordinated by the North Jersey Transportation Planning Authority (NJTPA)
Communities and organizations everywhere are invited to use the strategies and materials on the Street Smart NJ website to create their own campaigns. Evaluations are periodically conducted to gauge the effectiveness of Street Smart NJ campaigns.
- Heads Up, Phones Down (Version 1)
- Heads Up, Phones Down (Version 2)
- Use Crosswalks
- Wait for the Walk
- Obey Speed Limits
- Stop for Pedestrians
Direct Links to Street Smart NJ Articles
Additional Movie Files
Street Smart Campaigns
- Police Making Most Dangerous Streets in NJ Safer for Pedestrians
- Bordentown Township Latest to Implement Street Smart Program
- Bordentown Township Get $12k Grant to Improve Pedestrian Safety