Street Smart NJ is a public education campaign coordinated by the North Jersey Transportation Planning Authority – aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities. Obeying traffic laws and street signs is vital to everyone’s health and safety.
Why We Need Street Smart NJ
New Jersey has been designated a “Pedestrian and Bicycle Safety Focus State” by the federal government due to its high number of fatalities. But Street Smart NJ hopes to change that.
How It Works
Participating communities work to raise awareness of pedestrian safety laws by hosting events, handing out information, and through social media. Local police step up enforcement during the campaign to ensure motorists and pedestrians are obeying the laws. All communities are urged to participate.
Nearly 40 communities have been partners in conducting Street Smart NJ campaign activities. The North Jersey Transportation Planning Authority (NJTPA) first piloted Street Smart NJ in four communities in 2013 — Hackettstown, Jersey City, Newark and Woodbridge — and on Long Beach Island during the summer of 2014. With the help of the state’s Transportation Management Associations (TMAs) and municipal and county officials, dozens of communities have opted to participate in Street Smart NJ in some way. Street Smart NJ receives support from the Federal Highway Administration and New Jersey Division of Highway Traffic Safety.
- Heads Up, Phones Down (Version 1)
- Heads Up, Phones Down (Version 2)
- Use Crosswalks
- Wait for the Walk
- Obey Speed Limits
- Stop for Pedestrians
Direct Links to Street Smart NJ Articles
Additional Movie Files
Street Smart Campaigns
- Police Making Most Dangerous Streets in NJ Safer for Pedestrians
- Bordentown Township Latest to Implement Street Smart Program
- Bordentown Township Get $12k Grant to Improve Pedestrian Safety